Name: Andy Halko – Do You Really Know Who Your Buyer Is – AI Does
Start: 2026-01-13T15:00:00-05:00
End: 2026-01-13T17:30:00-05:00
Location: EO Cleveland Think Big Space. Who can attend: EO, EOA, SLP, SAP, and Key Leadership

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Andy Halko – Do You Really Know Who Your Buyer Is – AI Does

January 13 @ 3:00 pm - 5:30 pm

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Details

Date: January 13
Time:
3:00 pm - 5:30 pm

Organizer

The Omniscient Buyer Buyers are now powered by AI and organizations must adapt. AI has reshaped the game. Buyers are no longer passive recipients of your pitch; they’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever speak to sales. With provocative insight and practical frameworks, I deliver: How AI has fundamentally changed buyer behavior and information discovery Why traditional sales and marketing strategies are increasingly ineffective The rise of buyer simulators, AI agents, and the invisible battles being won or lost inside search engines, private GPTs, and digital workspaces The essential skill of AI Engine Optimization—crafting your narrative not just for humans, but for the AI curators shaping perception and preference In January we’ll host Andy for a deep dive into his signature frameworks—think “The Omniscient Buyer”, “The Buyer-Centric Operating System” and “Evolving from Personas to Twins”. Attendees will learn how today’s buyers are empowered by AI, why traditional persona-based approaches are failing, and how to leap ahead by building AI-driven “buyer twins” to simulate, test and win in the new buyer landscape. Through a mix of presentation, live examples we’ll explore how to decode your buyer’s world (the omniscient buyer), embed buyer-centric systems across your organization and deploy AI-based models to sharpen messaging, accelerate conversion and build defensible growth. Expect actionable take-aways: how to audit your buyer readiness, surface hidden velocity, reframe your marketing & sales playbook for AI-era buyers, and map a 90-day sprint to embed buyer-centric, AI-enabled growth into your organization.

Venue

EO Cleveland Think Big Space. Who can attend: EO, EOA, SLP, SAP, and Key Leadership
1020 Bolivar Rd
Cleveland, OH 44115 United States + Google Map

Andy Halko – Do You Really Know Who Your Buyer Is – AI Does

January 13 @ 3:00 pm - 5:30 pm

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