Name: Business Buyers Aren’t All the Same: Who Actually Wants Your Business—and Why
Start: 2026-03-19T12:30:00-04:00
End: 2026-03-19T17:00:00-04:00
Location: EO Cleveland Think Big Space. Who can attend: EO, EOA, SAP

Business Buyers Aren’t All the Same: Who Actually Wants Your Business—and Why

March 19 @ 12:30 pm - 5:00 pm

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Details

Date: March 19
Time:
12:30 pm - 5:00 pm

Organizer

Every entrepreneur says they want “options.” Few actually understand who would buy their business—and why. This panel pulls back the curtain on how different buyers really think. From entrepreneur-operators and holding companies to financial buyers and private equity, our panelists have written the checks, taken the risk, and lived with the consequences after the deal closed. They’ll get straight about: What makes a business attractive—or a hard pass Why the “best” buyer depends on your goals, not just your EBITDA How different buyers think about growth, risk, people, and control Stories of deals that worked… and ones that didn’t What EO members can do now to prepare—without building to sell prematurely If you think private equity is the endgame—or if you’re allergic to it—this conversation will challenge your assumptions. If you want freedom, optionality, and leverage as an owner, this session will help you build toward the right outcome instead of stumbling into the wrong one. Panelists Michael Fox — Founder & Managing Partner, Zorro Capital Brendan Anderson — Founder, Scalero Capital Scott Lowry — Professor, Case Weatherhead School of Management & CEO / Co-Founder, Promise One Holding Company Bottom line: If someone offered to buy your business tomorrow, would you know who you’d want sitting across the table—and who you’d walk away from?

Venue

EO Cleveland Think Big Space. Who can attend: EO, EOA, SAP

Business Buyers Aren’t All the Same: Who Actually Wants Your Business—and Why

March 19 @ 12:30 pm - 5:00 pm

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