A simple growth formula Assuming that a business has a compelling product (or service), and the ability to execute flawlessly, then growth is simple. All that business must do is out-communicate its competitors (spread the news)! Now, some communication can be automated. Advertising, online activities and the like. But once mass communication hits diminishing returns, direct outreach is often required. (Salespeople, in other words.) Once a business reaches diminishing returns, it will maximize growth by ensuring that its sales team participates in more selling conversations than its competitors’ teams do, when adjusted for marketshare. Why a larger sales team is not required Note, what moves the needle here is selling conversations.Not salespeople. If a business wants to participate in more than its fair share of selling conversations, it has two choices. Hire more salespeople. Or, figure out how to get its existing sales team to perform more selling conversations. The latter is where the true potential is. A typical salesperson spends only a tiny percentage (single digits) of their time engaged in selling conversations. The balance of their time is dedicated to customer service, administration, prospecting, project management, and the like. Freeing salespeople to sell The direction of the solution, then, is to remove ALL responsibilities from salespeople, other than selling conversations. This requires upgrades to other organizational functions: customer service, marketing and engineering. It also requires a rethink of salespeople’s traditional autonomous mode of operation. Conceptually simple. Complex to execute. REGISTER TODAY

With the only certainties in life being death and taxes, make sure you have a plan for the future of your business. We’ll provide an overview of a typical M&A process, including how the pandemic has changed things, how you can best prepare yourself and your business to optimize results, and most importantly drinks and appetizers. REGISTER TODAY

We all face challenges in our businesses that continue to grow and our go to methods of tackling those issues don’t seem to be working. As leaders, we are are seeking “what to do” to address these issues with a real desire to move to solutions. But many times, these issues feel really overwhelming to figure out how to address. This workshop will introduce the concepts of Strategic Doing©, which provides a framework to think, behave, and do differently to address those complex challenges we all face. REGISTER TODAY

Moderator Summits are designed to acknowledge and support moderators as the most pivotal leaders within our organization. We will be sharing custom-created content and tools that will increase your skill set, knowledge and provide you with much more confidence as a leader and help you perform in your role. Over the duration of the summit, our expert trainer, Anna Birch, will be covering topics such as open coaching, effective updates, the parking lot, building presentations topics, and much more. You will return to your chapter energized and fully capable of injecting your knowledge and experience to help your peers. The Summit also provides you with a wonderful opportunity to experience share with past EO Cleveland Moderators and strengthen connection between members. Bring your entire forum. Expand forum skills and learn best practices. Elevate the forum experience. Develop Moderators as leaders within the chapter. Create a deeper connection with the chapter. At the end of the day, we will experience a wonderful cocktail reception on the 32nd Floor the Hilton at Bar 32 overlooking the lake, First Energy Field and the courthouse. REGISTER TODAY

Join us for an evening of celebration dedicated to our great partners that help EO Cleveland. REGISTER TODAY

EO has partnered with Weatherhead School of Management for an intense half-day of high-value learning. Come prepared to learn from Jim Gilmore what you need to do to thrive in the Experience Economy. This event is open to members and one guest. Lunch will be served starting at 12:00 with the program starting at 1:00. Jim will also join us for beers at The Jolly Scholar following the workshop. REGISTER TODAY

Noon - 1 pm LUNCH 1 - 3 pm SPEAKER WHO CAN ATTEND: EO, EOA, Guest The future of capitalism is open, innovative, and purpose driven. Are you? Join the EO community for a conversation with Raj Sisodia, author, professor, and highly sought-after advisor. Raj built the framework and launched the movement of Conscious Capitalism with John Mackey, the founder of Whole Foods. What is Conscious Capitalism…it is a fundamentally human endeavor. Conscious Capitalism is the integration of beliefs in pro-capitalism & systems improvement, personal & business advancement, and social & environmental impact. In practice, it is what made Whole Foods grow from a single grocery store to being acquired by Amazon for $13B in 2017. Raj Sisodia is a founding member of the Conscious Capitalism movement. He has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Volvo, IBM, Walmart, Rabobank, McDonald's and Southern California Edison. He is also the Co-Founder and Co-Chairman of Conscious Capitalism Inc. REGISTER TODAY

Who can attend: EO Members and SAPs Join us for drinks with your fellow EO members. No registration required.

EO Cleveland is calling its wild ones – and their partners! – to gather for a dramatic start to the new EO season. Mark your calendars for June 30 at 6:30 p.m. and be prepared to push your boundaries, meet new people and have some fun. Dress casually and comfortably for a night under the stars. Spouses and life partners (SLPs) welcome! REGISTER TODAY

Who can attend: EO Members, Accelerators, SLPs, Children, and SAPs Enjoy great food and drinks in the Terrace Club, which was exclusively reserved for EO! Tickets are on the club level. Choose to watch the game from the Terrace Club or go to your seats. REGISTER TODAY

Closing your Wealth Gap: Adopting a “Private Equity Mindset” for Running Your Business and Creating Generational Wealth. Leon LaBrecque, Sequoia Financial Group’s Chief Growth Officer, who has been featured in Forbes, Reuters, InvestmentNews, CNBC, and USA Today,and Sequoia Family Wealth Advisors, Jim Thompson and Al Yambor, will explore the importance of answering the following questions to better align the business decisions you make today with your personal planning goals and objectives for you and your family. REGISTER TODAY

Accelerator Cash Flow to Fuel Your Growth The first law of entrepreneurial gravity is “Growth sucks cash.” We encourage companies to examine their cash acceleration strategies. This measures the time between spending a dollar (on marketing, design, rent, wages, etc.) and earning that dollar back throughout the company. REGISTER TODAY